Cookie policy

Cookies

To make this site work properly, we sometimes place small data files called cookies on your device. Most websites do this too.

What are cookies?

A cookie is a small text file that a website saves on your computer or mobile device when you visit the site. It enables the website to remember your actions and preferences (such as login, language, font size and other display preferences) over a period of time, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another.

How do we use cookies?

The Action for Children website uses cookies to monitor and track how visitors use the site, how they interact with and use available pages. Other cookies are used to protect the security of the site and any transactions that take place.

Strictly necessary cookies:

Cookies described as strictly necessary are used to remember things like the information you’ve entered on a form or any orders or services you have requested. These cookies make sure you connect to the correct service on our website when we make any changes to the site. These cookies are essential for the websites to operate effectively.

Performance Cookies:

The performance cookies on our website are used to collect information about how you use our website, pages visited and any errors you may experience. These cookies don't collect any information that could identify you - all information collected is anonymous and is only used to improve how our website works, understand what interest’s users and measure the effectiveness of our advertising.

Targeting Cookies:

Targeting cookies are linked to services provided by third parties. The third party provides these services in return for recognising that you have visited our website. We use 'targeting' cookies to link to social networks who may subsequently use information about your visit to target advertising to you on other websites or to provide advertising agencies with information on your visit so that they can present you with adverts that you may be interested in. You can control whether or not these cookies are used, but preventing them may stop us from offering you some services. All of these cookies are managed by third parties and you may alternatively use the third parties' own tools to prevent these cookies.

You can find a more detailed table of all the cookies used and their functions here

Cookie Title

Purpose

Google

Google advertising cookie for user tracking and ad targeting. This allows us to measure the effectiveness of our online advertising.

Performance and targeting cookies

Third party

Persistent cookie

Find out more Google advertising privacy policy: https://policies.google.com/technologies/ads

 

Cloudflare cookie for security

The __cfduid cookie is used to identify individual clients behind a shared IP address and apply security settings on a per-client basis.

 

Strictly necessary

Persistent cookie
Find out more: https://support.cloudflare.com/hc/en-us/articles/200170156-What-does-the-Cloudflare-cfduid-cookie-do-

 

Google Analytics

Used as part of Google Analytics - information generated by the cookie related to user activity is anonymous

 

This allows us to see how anonymised induvial users interact with our website

Performance cookies

Persistent cookie

Find out more: Google Analytics privacy policy https://support.google.com/analytics/answer/6004245

 

Hotjar

Hotjar - used to store whether a user has performed certain actions.


Performance cookie

Find out more: Hotjar Privacy policy https://www.hotjar.com/legal/policies/privacy 

 

DoubleClick

DoubleClick pixel for conversion tracking – this allows us to measure the effectiveness of our online advertising.

Performance and targeting cookies

Third party

Persistent cookie

Find out more: Doubleclick privacy policy https://policies.google.com/technologies/ads

 

DoubleClick

Donation funnel tracking for use in retargeting and campaign optimisation - this allows us to measure the effectiveness of our online advertising.

Performance and targeting cookies

Third party

Persistent cookie

Find out more: Doubleclick privacy policy https://policies.google.com/technologies/ads

 

Facebook

Facebook pixel for conversion tracking and campaign optimisation. This allows us to measure the effectiveness of our paid advertising.

Performance and targeting cookies

Third party

Persistent cookie

Find out more: Facebook privacy policy https://www.facebook.com/policy.php

 

Facebook

Facebook pixel for retargeting and campaign optimisation This allows us to measure the effectiveness of our paid advertising.

Performance and targeting cookies

Third party

Persistent cookie

Find out more: Facebook privacy policy https://www.facebook.com/policy.php

 

RocketFuel

Rocketfuel (sizmek) pixel for conversion tracking and campaign optimisation in order to improve the effectiveness of our online paid advertising.

Performance and targeting cookies

Third party

Persistent cookie

Find out more: Sizmek privacy policy https://www.sizmek.com/privacy-policy/

 

RocketFuel

Rocketfuel (sizmek) pixel for retargeting and campaign optimisation in order to improve the effectiveness of our online paid advertising.

Performance and targeting cookies

Third party

Persistent cookie

Find out more: Rocketfuel privacy policy

https://rocketfuel.com/privacy/

 

Donate

We use these cookies to track your donation journey.

Performance cookie

First partySession cookie

 

Forms

Used to store a user's session - required for user submitted forms.

 

Preserves the visitor’s session state across page requests.

Strictly necessary

First party

Session cookie

 

Donate

We use these cookies to track your donation journey. Read Google’s policy on safeguarding your data

Performance cookie

Third party

Session cookie

Find out more: https://policies.google.com/privacy?hl=en

 

Youtube

Registers a unique ID set by Youtube to track users and store preferences.

Targeting and performance cookie

Third party
Session cookie (YSC, GPS)

Persistent cookie (PREF, VISITOR_INFO1_LIVE)

 

Twitter

Twitter tag for retargeting and campaign optimisation. This allows us to measure the effectiveness of our paid advertising.

Targeting and performance cookie

Third party

Persistent cookie

Twitter ad policy: https://business.twitter.com/en/help/ads-policies/introduction-to-twitter-ads/twitter-ads-policies.html

Google Optimize

Optimize utilizes Analytics cookies to target content variants to a user and a content experiment cookie to determine a user's participation in an experiment.

First party cookie

Google Optimize cookie policy: https://support.google.com/optimize/answer/6292487?hl=en

Ebay

Third party, performance and targeting, persistent cookie, Ebay policy: https://www.ebay.com/help/policies/member-behaviour-policies/user-privacy-notice-privacy-policy?id=4260

Amazon

Third party, performance and targeting, persistent cookie, Amazon policy: https://www.amazon.co.uk/gp/help/customer/display.html?nodeId=502584

Bing

Third party, persistent cookie, performance and targeting, Bing policy: https://advertise.bingads.microsoft.com/en-gb/resources/policies/privacy-and-data-protection-policies

Dotmailer ROI

Third party, performance persistent cookie, Dotmailer policy: https://www.dotmailer.com/terms/privacy-policy/

How to control cookies

You can control and/or delete cookies as you wish – for details, see aboutcookies.org. You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work.

Help us do more.

Your support will help us make life better for the UK's most vulnerable children and young people.