"Our reward is in the giving" - find out why one family supports us

Posted by / Tuesday 06 December 2016 / Families Fundraising
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We recently spoke to one of our supporters about his family's involvement with Action for Children over the past three years.

My wife and I are baby-boomers and have had many of the advantages of that generation. We went to university largely at taxpayers’ expense, and both had highly-paid jobs. My wife also inherited a good sum from her parents. This meant that, as we approached retirement age, we were very comfortably off and felt we should give something back. But this had to be a family decision. We have two daughters, and what we give away, they or their children will not inherit. So we held an almost formal family discussion on the matter and our daughters readily agreed that we should make fairly substantial charitable donations, out of our respective incomes, for the foreseeable future.

"My wife took some advice and carefully considered annual reports and other publications. The accounts were important as we wanted to be as sure as we could be that donors’ money was being spent properly and wisely."


girl in red apron smiling

In recognition of our daughters’ sacrifice, we paid a great deal of attention to their views on where our donations should be directed. Indeed, my wife and daughters were designated as our “charitable committee”. The committee decided that our major donations should be directed to charities involved with children in the UK, and that is what we have done for a number of years. We do make other smaller donations, largely in response to DEC appeals following natural disasters or, sadly, wars, and there are a number of small charities to which we send gifts at Christmas time.

The process for deciding which particular charities should receive our donations was undertaken by my wife. She took some advice and carefully considered annual reports and other publications. The accounts were important as we wanted to be as sure as we could be that donors’ money was being spent properly and wisely. As we did not want to concentrate on any particular geographical area within the UK, it was inevitable that we would be looking at the larger national charities.

"We chose Action for Children because it seemed efficient, and with its heart in the right place."


The programmes it was undertaking when we made the decision seemed sensible and very necessary and this has continued to be the case. They fit in very well with our fervent wish that no child in this country should have to live in poverty or in an abusive situation. It’s trite to say so, but children are the future and, if we don’t get childhood right, the outlook for the future is bleak.

We have been able to make annual donations of £20,000 to Action for Children for each of the last three years and, of course, the charity has been able to claim a further £5,000 through Gift Aid. Our reward is in the giving. We look for nothing else, but we do enjoy reading about our charities’ successes and we don’t even mind finding out about a few failures, so long as lessons are learnt. In our rather old-fashioned way, we like to remain as anonymous as possible.

Here at Action for Children we believe every child deserves the best possible chances in life. We simply could not continue our work without this wonderful commitment from our individual supporters. Thank you for helping us to continue making the difference we need to.